Westside Distribution has been appointed as the sole distributor for C.F. Martin Guitar & Strings, Sigma Guitars and Elixir Strings in Ireland.
Effective immediately, the news comes after many years of success with these brands in the United Kingdom.
Westside will be handling sales and marketing activity in Ireland alongside many of the other high profile product ranges in its portfolio.
“This is a fantastic opportunity for Westside to help develop and support the Irish retail market with brands that we have huge experience with,” said Westside Managing Director Phil Hay.
“I would like to thank C.F. Martin, Sigma & Elixir for placing their faith in us to carry on the excellent work which Keynote have performed over so many years. I would also personally like to thank Lynette and Aidan McCullough for helping to ensure a smooth transition and wish the entire team at Keynote all the very best for the future.”
To ensure that they are fully resourced to handle this expansion, Westside has already added to their UK sales force, logistics and marketing teams.
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