Pearl to distribute Keith McMillen Instruments in North America

Pearl Corporation has announced a distribution partnership with Keith McMillen Instruments to grow the availability and awareness of KMI products in North America and expand its reach into new markets.

The partnership will grow Pearl’s ever-increasing footprint in the MI landscape, and the company will also utilise its expertise in the School and Educational markets to introduce KMI instruments to music students and educators.

Pearl’s relationship with the Keith McMillen team began in 2015 as the two companies collaborated to develop Pearl’s MalletSTATION, which was powered by KMI’s Smart Fabric Technology.

MalletSTATION is a USB-powered mallet controller that was named the Best New Performance Tool for 2018 by School Band & Orchestra magazine and has received a 2018 Editor’s Choice Award from Music Inc.

Pearl MalletSTATION gave it “a great understanding of just how disruptive KMI’s ground-breaking Smart Fabric Technology can truly be in the musical instrument space”, said Terry West, Pearl Corporation President and CEO.

“After reviewing KMI’s current product line it became evident to us all that Pearl’s reach and marketing abilities could bring added awareness and availability to the KMI brand. We are honoured to represent KMI’s innovative products and extremely excited to see where this collaboration and distribution partnership might lead us in the future.”

KMI Founder and CEO Keith McMillen commented: “While working with Pearl on the design of the MalletSTATION we came to appreciate their commitment to the highest quality and playability of musical instruments. Pearl understands what it takes to make an electronic controller behave in a most musical manner. We share that commitment.

“KMI has always focused on producing these new instruments while Pearl has also created a world class sales and marketing team. It makes perfect sense to have our instruments distributed by people who understand what makes a professional tool and how to support these instruments in the field.”

The KMI product portfolio includes the Bop Pad, K-Mix, QuNeo, and QuNexus. Pearl will begin accepting orders for KMI products effective 18th June 2018.

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About Laura Barnes 427 Articles
Founder/Publisher of UK musical instrument industry publication MI Focus.