D’Addario continues European expansion with new French office and general manager

D’Addario Europe has made additional announcements relating to its direct European operations in 2018.

Stéphane Donikian joins D’Addario Europe’s management team with general management responsibility for the France sales and marketing office.

With over 19 years’ experience in the musical instruments industry, Donikian joins D’Addario from Bellecour Musiques, Lyon where he served as general manager. Prior to Bellecour, he created his own company, Nevak, specialising in the distribution and customisation of music instrument accessories.

Joining Donikian as national sales manager is David Pebarthe, whose industry experience includes nine years as district sales manager for Fender, time at EMD, as well as sales experience from the drinks industry including Orangina-Schweppes.

“I am excited to welcome Stéphane and David to our rapidly expanding D’Addario Europe team. The experience, skills and industry knowledge they both bring will be very valuable to us and our new customers,” said D’Addario Europe MD Simon Turnbull.

Donikian will be responsible for managing the France team based in Lyon. The Lyon office will provide sales, marketing and customer service support to D’Addario customers in France, Luxembourg and French-speaking Belgium.

For clarity, the Germany office, located in Frankfurt and headed by Oliver Schuetz, covers Germany, Austria, The Netherlands and Flemish-speaking Belgium, while Tom Bacon heads the UK office with responsibility for the UK and Republic of Ireland.

D’Addario Europe’s France office will commence sales and marketing activity in support of all its brands from Monday, 18th June.

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About Laura Barnes 403 Articles
Founder/Publisher of UK musical instrument industry publication MI Focus.