Musikmesse and Prolight report upward trend for exhibitor satisfaction

Musikmesse and Prolight + Sound organisers Messe Frankfurt have released the figures for this year’s MI and pro audio/lighting shows.

1,803 companies from 56 countries launched their latest products during the five days of Musikmesse and Prolight + Sound, and over 90,000 visitors from 152 countries made their way to the Frankfurt Fair and Exhibition Centre.

Despite public-transport strikes and around 800 flight cancellations at the beginning of the fair, some 20,000 visitors attended this year’s Musikmesse Festival concerts at 30 venues throughout Frankfurt.

“As expected, the reintroduction of days reserved for trade visitors resulted in a decline in the number of private visitors from Germany,” explained Messe Frankfurt. “On the other hand, there was a significant increase in the share of trade visitors (+10 percent) and more visitors from outside Germany, which resulted in a further increase in the level of exhibitor satisfaction (+7 percent).”

Detlef Braun, Member of the Executive Board of Messe Frankfurt, commented: “The positive echo from the exhibitors of the two fairs and the high visitor standard indicate that we are on the right track. The sector honoured the focus on business during the working days. Moreover, we sent out a positive signal for music and events with our multi-faceted music-education programme for young people and the successful Musikmesse Festival.

“We aim to build on the strengths of the trade-fair duo in the future, too. Accordingly, we are setting course for a Musikmesse and Prolight + Sound in 2019, which focus even more on the wishes of our customers for an international meeting place for the music and event-technology sector and exploit synergistic effects between the event to the utmost.”

In line with this, Messe Frankfurt has announced that Musikmesse and Prolight + Sound 2019 will overlap fully on all days and move closer together spatially.

This year, the two shows’ events programmes were more varied and wide-ranging than ever before, with over 1,000 events at the Exhibition Centre – from concerts and instrument workshops, via professional development programmes for retailers, event technicians and teachers, to music instruction for children.

Helge Leinemann, Chairman of the Board of the Professional Lighting & Sound Association of Germany (VPLT), emphasised the importance of the trade-fair duo: “For our association, Prolight + Sound is the highlight on the calendar of events. Together with the broad spectrum of exhibitors, workshops, lectures and professional-development facilities, the international character of the fair makes Prolight + Sound a must for our members and an unrivalled networking platform. Our members were particularly interested in the job offers and working-time models. We are already looking forward to next year when Prolight + Sound is held parallel with Musikmesse.”

There were a number of new launches at this year’s show, including products from GEWA. This was the first time for several years that the company had taken part in the fair with its premium brands, DW, Gretsch, Paiste and Remo.

“The world debuts of our new products in the field of digital drums and pianos were highly successful and caused an international stir,” said Marcel Messner, Head of Marketing, GEWA music GmbH.

“The support provided by the trade and consumer press was first class. Moreover, Musikmesse continues to be extremely reliable in terms of trade-visitor internationality and we welcomed distributors and retailers from all around the world, including Asia, East Europe and Africa, to our exhibition stand. Only the absence of numerous German retailers clouded over the overall result a little.”

Alex Bak, director and owner of Hiwatt Electronics Ltd, also said he was pleased with the results of the fair: “Hiwatt loves Musikmesse. We welcomed professional people from all around the world who want to distribute and promote our products as well musicians. We also had great media attention for our product launches.”

Details of the plans for the trade-fair duo in 2019 will be announced shortly.

Check out all of our Musikmesse coverage here and look out for our review of the show in the next few days.


About Laura Barnes 427 Articles
Founder/Publisher of UK musical instrument industry publication MI Focus.