Musikmesse is back for another year of musical instrument innovations, showcases and performances.
Taking place at Messe Frankfurt from April 11th – 14th 2018, Musikmesse is the biggest show of its kind in Europe. Alongside the show will be Prolight + Sound (running from 10th-13th), covering the professional audio, lighting and event technology sections.
With such a huge show laying ahead for those attending, where the hell do you start? Well, MI Focus has you covered with our ultimate Musikmesse 2018 show guide to help you figure out what’s going on, when and where.
We’ll also be highlighting some of most interesting exhibition areas, new show additions and events so you can make sure you don’t miss any of the action…
Messe Frankfurt Exhibition GmbH
Frankfurt am Main
11th – 14th April 2018: 10am – 6pm
Take a look at the ground plans, information counters and locations of cafes and restaurants (for both Musikmesse and Prolight + Sound) here.
EDUCATION, BUSINESS AND AWARDS
Musikmesse offers a range of important topics that are relevant for all visitors working in the educational sector: top-flight lectures, tutorials, workshops and discussion groups, as well as the popular ‘Discover Music’ section (formerly ‘Music4Kidz’). There will be presentations on the courses they offer from, amongst others, professional associations, music colleges and academies.
Read more about Musikmesse’s educational activities here.
Musikmesse’s Business area will include the Business Academy inspired by SOMM, which will feature seminars and panels covering that latest trends in the sector. There will also be the Business Matchmaking Programme, which connects manufacturers and buyers, as well as Musikmesse Insider, which will offer special benefits to retailers attending this year’s show.
Read more about Musikmesse’s business activities here.
A variety of important awards will be presented during the Musikmesse in Frankfurt, including the Best Edition Music Award, the European School Music Prize, German Musical Instrument Award and more.
Read more about Musikmesse’s awards schedule here.
LIVE MUSIC AND EVENTS
At Musikmesse, you can hear live music of all styles and kinds on several stages.
As well as the Acoustic Stage, the finale of SchoolJam 2017/18 and this year’s Musikmesse Festival, visitors will be able to get up-close and personal with their favourite musicians in the Drum and Guitar Camps.
As well as this there will be a number of lectures, clinics and interesting workshops to take part in throughout the fair in areas like the Sound & Recording Lounge, MerchDays, the Guitar Boutique Village, and the Future of Audio + Music Technology’ conference.
ON THE SHOW FLOOR
The show floor promises to be even more exciting this year with the introduction of a number of new sections featuring the latest gear from some of the biggest names in the business, as well as a number of up-and-coming brands.
The new ‘Amp World powered by Musik Produktiv’ area presents amplifiers and cabinets from 16 companies which are interconnected via a switching system. By simply pressing a button, it is possible to combine all stacks quickly and easily.
On an area of 150 square metres in Hall 9.0, visitors can see and hear products from Blackstar, BluGuitar AMP1, Diezel, Engl, EVH, Friedman, Hughes & Kettner, Karl’s, Morgan, Orange, Peavey, Pedaltrain, Randall, Schmidt Array, Suhr, Synergy and Victory.
The DJCON programme includes live demonstrations, DJ sessions, trends, workshops and lectures on the latest DJ hardware and software trends presented by partner exhibitors, such as Denon DJ, MIXARS, Numark, Rane DJ, RCF or Ape-Labs. In a separate area, in the foyer between hall 5.1 and 6.1 from 10th – 13th April, live sets and DJ workshops await you.
The World of Vintage Guitars
At ‘The World of Vintage Guitars’ area, an exhibition entitled ‘Fender by Leo Fender: The Evolution of Fender’s Electric Guitars 1950-1964’ will use original instruments to show the development of Leo Fender’s models during the golden years from the early fifties to mid-sixties.
Additionally, the Fender Custom Shop presents a large selection of individual instruments handmade in the USA during this period, as well as vintage guitars played by legends such as Bonamassa, Joe Satriani, Stevie Ray Vaughan and other stars.
Pianos & Keys
Hall 11.0 is the focal point for lovers of keyboard instruments. There, they will not only find the leading piano brands – from Kawai and Casio to Schimmel, Seiler Pianofortefabrik and Steingraeber und Söhne – but also the Piano Salon Europe presented by the German Piano Association (BVK) in a separate section. In this area, Europe’s premium manufacturers show the products of the centuries-old art of piano making. The Blüthner Performance Cube will also be on show in Hall 11.0.
That’s just a small selection of what to expect at this year’s show. Be sure to keep up-to-date with all the latest Musikmesse announcements here.
Have a great show!