Protection Racket has unveiled its new YouTube channel, which features a host of famous drummers, funny clips and testimonials from life on the road using the company’s range of drum cases.
Videos include clips from studios to stages, a Lamborghini to a dressing room, 10 Downing Street to the beach – all with a wide variety of vital information and secret tips from the Protection Racket team as well as the company’s endorsees and distributors.
Ian Paice (Deep Purple), videoed in his drum room at home, talks about how he uses his Protection Racket cases to ensure his special kits are well taken care. While making his short film, drum legend Peter Erskine wonders, is he the original model for the Protection Racket guy? Drumming stalwart, Steve White, reminisces about being one of the first to endorse these tough cases. Ian Matthews (Kasabian) gives a polished performance before popping in to see a special friend and John Tempesta (The Cult) is seen in the dressing room before a gig. Brookes Wackerman (Avenged Sevenfold) takes great comfort from his Protection Racket cases.
“At Protection Racket we have always been known for our passion, innovation and exhorting drummers to protect their precious kits,” said founder and CEO Dean Bowdery.
“The new YouTube channel is a great and fun way to show exactly what Protection Racket cases are all about, safeguarding instruments whilst being practical and useful.”