Musikmesse 2018: “Business Academy inspired by SOMM” back for its third year at the show

For the third time, Musikmesse presents the ‘Business Academy inspired by SOMM’, a professional development programme especially for the musical-instrument sector.

Throughout the fair, from 11th to 14th April 2018, the programme in Hall 11.1 will offer workshops, impulse lectures and keynote addresses by renowned speakers from the worlds of business, law, science, politics and media.

Thanks to simultaneous translations, all lectures will be available in English and German.

The highlights of the lecture programme include “Blockchain or block flute – about the sense or nonsense of Blockchain technology in the music instrument market” (Steffen Holly, Fraunhofer Institute for Digital Media Technology), “Trade in CITES protected woods for music instruments” (Dr. habil. Gerald Koch, Thünen Institute) and “The new EU Data Protection Regulation – what companies need to consider” (Benjamin Spallek, Creditreform Compliance Services GmbH).

“The developments driving the musical-instrument sector are many and varied,” said Michael Biwer, Group Show Director of the ‘Entertainment, Media & Creative Industries’ Business Unit of Messe Frankfurt Exhibition GmbH.

“Together with our partners, we offer a first-class opportunity at Musikmesse for participants to imbibe ideas for their own business model and to exchange ideas and information face-to-face with experts and competitors about challenges and solutions.”

SOMM CEO Daniel Knöll added: “This year’s programme at the ‘Business Academy inspired by SOMM’ comprises a balanced and topical spectrum of subjects relevant to the musical-instrument sector – with the aim of offering trade visitors strategic and artisanal knowledge on a very high, comprehensible and practical level.”

The aim of the Business Academy is to align theory and practice and to communicate the essence of complex subjects in a comprehensible way. Thus, the programme of the Business Academy enables visitors and participants to tackle and master the latest developments, such as digitalisation, collaboration, dynamization, transformation, complexity and the resulting market situations.

Detailed information about the individual workshops and the experts can be found at or on the SOMM-Akademie website.

Keep up-to-date with all the latest show news in MI Focus’ dedicated Musikmesse news section.


About Laura Barnes 427 Articles
Founder/Publisher of UK musical instrument industry publication MI Focus.