D’Addario UK to begin direct operations in Republic of Ireland

D’Addario UK has announced that it will begin direct sales and marketing activity in the Republic of Ireland from April 1st, 2018.

This decision will see the end of D’Addario’s long-standing relationship with Keynote Music Sales Ltd, who has been the company’s exclusive distributor in Ireland for over 30 years.

“With the formation of D’Addario Europe that will see us begin direct operations in Germany, Austria, France and Benelux by opening offices in France and Germany, in addition to the existing office in the UK, it made sense to make this change as we consolidate our direct operations across the three main markets and regions of Europe,” said Simon Turnbull, Managing Director of D’Addario Europe.

“Keynote has been a close friend and partner of D’Addario for many years, helping to grow existing, and establish new brands and we will be forever thankful for Lynette and Aidan McCullough’s dedication in support of our company. We wish them only the very best for the future.”

D’Addario stockists in the Republic of Ireland will be contacted after April 1st with details on how to set up an account with D’Addario UK.

sales enquiries should be directed to Neil Reynolds after April 1st at neil.reynolds@daddario.com


About Laura Barnes 427 Articles
Founder/Publisher of UK musical instrument industry publication MI Focus.