This Feeling and Red Stripe champion grassroots music in the UK

Following a successful launch in 2017, Red Stripe has once again teamed up with This Feeling for its Red Stripe Presents campaign aimed at supporting grassroots music.

The new music online TV show ‘Red Stripe presents: This Feeling TV’ will return for four instalments this year with Radio X presenter Gordon Smart and fellow DJ Elspeth Pierce at the helm.

The partnership will also see 200 live club nights showcasing up-and-coming talent in over 40 live music venues across the UK.

Red Stripe presents: This Feeling TV has been welcomed by artists and the wider music industry. Noel Gallagher said: “They [This Feeling] believe in the power of guitar music, and when the indie scene makes its glorious comeback, you can bet you’re a*** you will have seen it first on This Feeling TV.” The shows have also attracted A-list stars including Holly Willoughby, Carl Barat, Kasabian and Liam Gallagher.

“Red Stripe has a rich heritage and association with music and counter culture in the UK, from being drunk by world famous bands such as The Clash, to being served at iconic pubs, bars and live music venues across the country,” said the company.

As part of the partnership, the brand will sponsor over 200 This Feeling club nights at 40 different venues in cities and towns up and down the country. What’s more, Red Stripe is also expanding its Earn Your Stripes initiative, a programme for technical staff or students to gain valuable knowledge through work experience placements, with the aim of providing the UK’s next crop of Alan McGees and Rankins a leg up in the music industry.

Izabela Glodek of Red Stripe said: “The brand has always had a rich association and heritage with indie music, and with ‘Red Stripe Presents: This Feeling TV’ returning this year, on top of 200 lives shows and four live-streamed gigs from Pirate Studios, we expect 2018 to be one of the biggest and most exciting years for Red Stripe to date.”

About Laura Barnes 286 Articles
Founder/Publisher of UK musical instrument industry publication MI Focus.