Messe Frankfurt, event organiser for MI and pro audio trade shows Musikmesse and Prolight + Sound, has further expanded its international network with the acquisition of UK company Forest Exhibitions Ltd.
In the last financial year, over 560 exhibitors and around 15,300 visitors came from the United Kingdom to trade fairs in Frankfurt. Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, explained the background to the latest acquisition: “It is important for our company to promote commercial exchanges at European and global level at our 30 trade fair locations around the world. In addition, the UK is an attractive trade fair and export market for our international customers.
“Even Shakespeare, one of the most important figures in world literature, was aware of the importance of trade links between the United Kingdom and Germany in his day. He made mention of the ‘Frankfurt mart’ and the trading activities with his homeland there in his play ‘The Merchant of Venice’. Another important strategic factor for us today is the proximity to our British partners and organisers who are regular visitors to Frankfurt.”
The former Event Director of Forest Exhibitions, Simon Albert, is to be Managing Director of the new Messe Frankfurt subsidiary and is “proud to be part of one of the largest trade fair companies in the world and to contribute to its success from the UK”.
In this position, he succeeds previous owner Rob Sherwood, who will continue to represent Messe Frankfurt in international sales with his company Sherwood Event Services Ltd.