Avid names Jeff Rosica as new CEO, terminates Louis Hernandez Jr for workplace misconduct

Avid Technology has appointed Jeff Rosica (pictured) as its new Chief Executive Officer. Effective immediately, Rosica takes over from Louis Hernandez, Jr, who the company’s Board of Directors has terminated the employment of due to “violations of company policies related to workplace conduct”.

Hernandez has also resigned from his position on the Avid Board of Directors and Nancy Hawthorne has been elected Chairman of the Board.

Rosica joined Avid in early 2013 and is a well-known industry veteran with more than 30 years’ experience in broadcast, media and entertainment.

Prior to his role as President, he served as Senior Vice President, Chief Sales and Marketing Officer for Avid.

“Jeff’s deep experience as an industry expert coupled with his impressive knowledge of Avid’s business and strategy make him the natural choice to lead the Company,” said Hawthorne.

Rosica commented: “I am honoured and excited for this opportunity to lead Avid through this important moment in the company’s history. The outlook for Avid is strong, and I look forward to working with the leadership team, the Board and our incredibly talented employees as we execute on our strategic priorities and continue our journey to be a best-in-class company and leader in our industry.”

With the assistance of independent external legal counsel, a Special Committee comprising independent members of the Board of Directors conducted a thorough investigation into allegations of improper non-financially related workplace conduct by Hernandez.

After reviewing the findings of the Special Committee’s investigation, the Board of Directors unanimously concluded that the findings warranted immediate termination of Hernandez’s employment.

“The Board is committed to the Company’s core values and to upholding an environment of the utmost respect and integrity. We remain confident in the strategy and the long-term business plan of the company,” concluded Hawthorne.


About Laura Barnes 427 Articles
Founder/Publisher of UK musical instrument industry publication MI Focus.