Musikmesse promises a treat for guitarists at new ‘Amp World’ area

Muikmesse has unveiled details about its new ‘Amp World’ area at this year’s trade fair.

Visitors will be able to combine guitar amps and speakers at the press of a button and test out the latest heads and cabinets by top brands, helping them find their perfect guitar sound.

Powered by Musik Produktiv, Amp World will feature amplifiers and cabinets from 16 companies, all interconnected via a switching system. By simply pressing a button, it is possible to combine all stacks quickly and easily.

Amp World will be located in an acoustically separated area of Hall 9.0,w ith 150 square metres of space. Visitors will be able to see and hear products from Blackstar, Diezel, Engl, EVH, Friedman, Hughes & Kettner, Karl’s, Morgan, Orange, Peavey, Pedaltrain, Randall, Schmidt Array, Suhr, Synergy and Victory.

To create Amp World, hundreds of metres of cable have to be laid, to combine the individual components with high-grade switches. This ensures it is possible to switch between all different head/cab combinations without any sound loss or delays.

Guitarists can also try out extraordinary stacks via remote control and test them with a large selection of guitars. It is also possible to make an A/B test to compare different settings.

Musikmesse will be held in Frankfurt am Main from 11th to 14th April 2018. A private-visitor ticket is available for the Friday afternoon (from 14.00 hrs) and the Saturday, which is valid for the entire period (1.5 days). This ticket also entitles the holder to use local public-transport services operated by the RMV public-transport authority in Frankfurt and the region.

Additionally, Musikmesse visitors receive a free Festival wristband with which they can attend Musikmesse Festival events at a reduced price or even free of charge.


About Laura Barnes 427 Articles
Founder/Publisher of UK musical instrument industry publication MI Focus.