Swanage Jazz Festival evades closure after raising almost £22k

Since 1990, hundreds of musicians have flocked to Swanage to be a part of its annual Jazz Festival. However, in 2017, it became apparent that the festival had come as far as it could within the constraints of the VAT limit.

With the threat of closure in sight, the organisers had the monumental task of raising £15k in just 30 days to ensure funds were in place for 2018’s festival.

Fortunately, festival director Nigel Price took it upon himself to campaign vigorously, and with help from the industry, smashed the funding goal to keep the Swanage Jazz Festival running for another year.

MI manufacturer Fibonacci Guitars has been supporting Price and the festival in its funding quest, getting the attention of the industry and contributing to the campaign.

“We at Fibonacci are very proud to have been involved in helping to raise some of the funds toward saving the festival,” said the guitar maker. “With the raffling off of one of our early prototypes, we were thrilled to raise and contribute the amount of £2,700.00 toward the event.”

Fibonacci’s contribution helped the festival knock its funding goal out of the park, reaching a total of £21,900 – more than enough to secure the event for another year.

Price ran campaigns on Kickstarter, social media, hard copy, trade press, traditional postal mail-shots and raffles, which all culminated in a sold-out gig showcasing some of the finest jazz talent on the planet.

With the funding in place, the three-day Swanage Jazz Festival will take place in July and will be one of the biggest yet.

“What will no doubt be a very successful event should be a stark reminder just how important the festival is, and just how easily it could have been lost forever,” said Fibonacci.

The Swanage Jazz Festival takes place on 13th, 14th and 15th of July. For more information and to book tickets visit https://www.swanagejazzfestival.co.uk


About Laura Barnes 427 Articles
Founder/Publisher of UK musical instrument industry publication MI Focus.