VIDEO: Orange Amps celebrates 50th anniversary with new products, commemorative merchandise and more

2018 marks Orange Amplification’s 50th year in the business. Since 1968, the British brand has become known for its distinctive sound, striking visual appearance and quality equipment.

In its 50 years, Orange Amps has produced some of the world’s most recognisable amplifiers for guitarists and bassists.

Musical icons including Jimmy Page, Prince, Stevie Wonder, James Brown, Oasis, Mastodon, Madonna, Jim Root, Billy Gibbons, Geddy Lee, Glenn Hughes have all stood in front of Orange’s iconic amps.

The last three decades have seen the emergence of the much-loved British made AD and Rockerverb series and the introduction of the groundbreaking Terror, Crush and Crush Pro series further expanding Orange’s audience.

To mark its golden anniversary, Orange Amps is celebrating throughout the year. Launching new innovative products and commemorative merchandise, along with videos covering rare amplifiers, interviews with key staff (past and present) and further content centered around its fifty-year history.

“I am proud of Orange. We took a small idea and grew it into a global leading brand. We have stayed current and relevant, retained that personal touch and remained true to our identity. Today, Orange is renowned for its state of the art products and has been honoured by winning the Queens Award for Industry and Enterprise three times,” said CEO and founder Cliff Cooper.

To find out more about Orange, its history and products go to and check out the 50th Anniversary video below:

MI Focus will be reporting on Orange Amps’ 50th anniversary announcements throughout the year, so be sure to check back for the latest news.


About Laura Barnes 427 Articles
Founder/Publisher of UK musical instrument industry publication MI Focus.