“Andertons has long been committed to investing in its online shopping experience and to be acknowledged for this is testament to the incredible team we have in all areas of the business in Guildford, as well as our e-commerce partners,” said head of ecommerce Andrew Chart.
“Our aim is to be a leader in online retail, full stop – not just within our niche – so for InternetRetailing to recognise us is a major achievement which we hope to continue building upon in 2018.”
The Top 150 category is a record for Andertons Music, rubbing shoulders with many large global companies.
This is the fourth annual edition of InternetRetailing’s research, which assesses leading UK ecommerce and multichannel retailers from a performance-based perspective.
The Top500 report goes beyond a ranking based simply on retailers’ revenues, store networks or web traffic, but rather focuses instead on their work across six Performance Dimensions – Strategy & Innovation, The Customer, Merchandising, Brand Engagement, Operations & Logistics, and Mobile & Cross-channel.
“By doing so, we aim to analyse not only which retailers are excelling in the highly competitive retail environment of 2018, but also how they are doing so, by asking what are the approaches that work,” said Ian Jindal, editor-in-chief at InternetRetailing.
“We look at emerging technologies, watching to see where and how they are adopted. We also look at those approaches that retailers are now starting to leave behind as their businesses mature and change.”
Andertons Music wasn’t the only MI brand to make it into the Top500 this year. Gear4music and guitarguitar made it into the Top 250 category, and GAK, Rich Tone Music and Thomann were all included in the Top 500 category.