Netherlands distributor lemke Roos Audio rebrands to “Audio-Technica Benelux”

Audio-Technica has announced that its Netherlands-based distributor, Iemke Roos Audio, will be rebranded to “Audio-Technica Benelux” on 6th February 2018.

While the name changes, the company ensures that all customers will “continue to receive the same exceptional levels of service” with an unchanged lemke Roos team headed up by long-serving managing director Gineke van Urk.

One of the longest established professional audio importers in the Netherlands, Iemke Roos has worked with broadcasters, musicians and audio-visual and hi-fi specialist retailers since 1969.

The company has been an affiliate of Audio-Technica Group since July 2014 and the naming transition to Audio-Technica Benelux will further increase the Japanese company’s presence in Europe, adding to its offices in France, Germany, Spain, Hungary, Dubai and UK.

Robert Morgan-Males, Marketing Director, Audio-Technica Europe said: “The launch of Audio-Technica Benelux is the result of many years of close collaboration with Iemke Roos and I’m delighted to further strengthen our relationship with the Netherlands and Belgium-based team.”

Lemke Roos’ van Urk added: “Working in close collaboration with Audio-Technica Europe has given us opportunities to grow our business and presence in the market, making use of the knowledge, experience and marketing resources of the Audio-Technica Europe team.

“The move will also prove positive for our distributed brands that we have represented for many years in the Benelux region and I’m looking forward to an exciting future in what has always been an important territory for Audio-Technica.”

Audio-Technica Benelux will be celebrating its rebrand during ISE 2018.


About Laura Barnes 427 Articles
Founder/Publisher of UK musical instrument industry publication MI Focus.