The ultimate Winter NAMM 2018 show guide

The time has come once again to gather at California’s Anaheim Convention Center to discover the latest innovations in the musical instrument, pro audio and event technology industries. That’s right, the 2018 Winter NAMM Show is upon us!

Taking place from January 25th – 28th 2018, the biggest show of its kind in the world promises to showcase the latest products from more than 7,000 brands, as well as the most cutting edge industry education, and a host of concerts and experiences.

With such a huge show laying ahead for those attending, where the hell do you start?

Fear not, MI Focus has you covered with our ultimate Winter NAMM 2018 show guide to help you figure out what’s going on, when and where. We’ll also be highlighting some of most interesting products announced so far so you can work out what’s worth seeing while you smash those fitness tracker step goals on your way around the show floor…


Venue address:
Anaheim Convention Center
800 W Katella Ave
Anaheim, CA 92802

Opening times:
Thursday, January 25: 10 am–6 pm
Friday, January 26: 10 am–6 pm
Saturday, January 27: 10 am–6 pm
Sunday, January 28: 10 am–5 pm
Hall E and Levels 2 & 3 open at 9:30 am

Exhibits: Anaheim Convention Center, ACC North Hall & Anaheim Marriott

Education: Hilton Anaheim, Anaheim Convention Center (Lobby C & Arena)

Grand Plaza – Live Music All Day & Nightly Headliners
Arena Plaza – live music all day
Marriott – live music all day
Hilton – live music nightly
Sheraton – live music nightly

More information, including maps, food locations, travel info and more can be found here.


This year, education at The NAMM Show has tripled. The event will be offering hundreds of sessions across multiple topics and disciplines that will help you grow your business and career, these include:

NAMM U Retail: NAMM U Retail features the NAMM Idea Center, NAMM U Breakfast Sessions and Retail Boot Camp to help NAMM members grow their businesses.

AES@NAMM: AES@NAMM Pro Sound Symposium: Live & Studio is a premier education and training program for professionals in live sound, recording and performance audio.

TEC Tracks: TEC Tracks offers free sessions for sound, studio and stage professionals, featuring innovative ideas in recording, live sound, event technology and music business.

A3E: A3E offers future-focused sessions that explore how advanced audio applications are transforming the music industry, production and performance.

Dante: Audinate hosts free training in the Dante networking technology for pro audio and event technology professionals at The 2018 NAMM Show.

Lounge 88: Bob Popyk, retail expert and Music Trades magazine columnist, will host three special sessions to help piano retailers grow their businesses.

That’s just a selection of what’s scheduled for this year’s show. Read the full lineup here.


Bands at NAMM is an important part of the overall NAMM Show experience–after all, the music begins here. Bands at NAMM is a great illustration of the culmination of efforts within the music, sound and event technology industries, the crossroads where production meets performance.

Check out the bands that will be performing on the NAMM stages. Performances take place between 9 am–11:59 pm daily at the various stages listed below.

NAMM Hilton Stage
NAMM Marriott Stage
NAMM Yamaha Grand Plaza Stage
NAMM Arena Plaza Stage Presented by Pioneer Professional Audio
NAMM Sheraton Stage

A huge array of acts are set to play, including the likes of Paul Childers, The Musicology Allstars, Jade Hendrix, Courtney Hart, Travis Bowman, Preston Reed, Laurence Juber and many more. Check out the full lineup here. 


Last but certainly not least, NAMM wouldn’t be NAMM without a huge exhibition packed full of brands showcasing their latest gear. With four levels of booth space, expect to see areas dedicated to percussion, DJ equipment, fretted instruments, keyboards & synths, parts & components, pro audio technology and more.

Check out the full exhibitor directory here, and check out the interactive and incredibly detailed floorplan here.

We’ve covered a lot of NAMM product announcements over the past couple of weeks, so here’s our list of some of the gear we think will be making a splash at this year’s show:

Martin Guitar
New DX1AE Macassar Burst, the DX2MAE and the DX420 X Series guitars.

3Dvarius made an impression at last year’s NAMM Show with the introduction of its 3D-printed electric violin. Now the innovative instrument maker is back with three brand new models.

IK Multimedia
IK Multimedia has unveiled a teaser video for a brand new product set to launch at this year’s NAMM Show. All we know so far is that the new piece of kit promises to offer a “new level of hardware/software integration” and that the product will be designed for both stage and studio use.

Korg will be showcasing a host of new products including its long-awaited volca mix analogue performance mixer, a new KR-55 Pro Korg Rhythm machine, and a portable stereo PA system.

VOX Amps
VOX will be showcasing its “next-generation” Nutube MVX150 range, two more additions to the MV50 series, and the new Black Cab BC112-150 Celestion Redback speaker cabinet.

Aguilar Amplification
Aguilar Amps has a new limited edition Dorian Gray bass cabinet as well as a new Grape Phaser bass pedal on show.

PMC will be showing its new result6 compact nearfield reference monitor at this year’s NAMM Show.

EarthQuaker Devices
EarthQuaker Devices will have its new Westwood Translucent Drive Manipulator at the show along with 5 new updated versions of its popular pedals.

Ludwig Drums has announced the release of a new series of USA-made drums, the NueSonic Series, which will launch at this year’s show.

That’s just a small selection of all the great announcements so far. Keep up-to-date with all of our NAMM Show 2018 coverage here. 

Have a great show!


About Laura Barnes 427 Articles
Founder/Publisher of UK musical instrument industry publication MI Focus.