Best known as a manufacturer of software and hardware for digital music production and DJing, Native Instruments says the new venture is a world first.
SOUNDS is an online service for a growing community of music producers, it consists of a free version available globally and a US-only paid subscription version with an introductory price of $9.99 per month.
For its initial launch, the platform hosts more than 500,000 sounds from over 200 partners as well as all of Native Instruments’ loops and sample content, former Maschine Expansions and all upcoming Native Expansions, accessed via a monthly subscription service.
In addition, SOUNDS will host exclusive audio content from leading suppliers such as Looploft, MVP Loops and Symphonic Distribution as well as diverse artist releases from the likes of Jamie Lidell and Hank Shocklee.
With new content added on a daily basis, SOUNDS is intended to become the go-to source for music creators to access premium loops and samples, spanning all genres and styles.
The project has been spearheaded by Chief Digital Officer, Matthew Adell, known for his leadership roles at Beatport, Napster, and Amazon. SOUNDS has been developed from Native Instruments’ Los Angeles office and marks the company’s entrance into the loops and samples domain, completing the music production sound portfolio alongside the instruments and FX offerings already available through MASCHINE and KOMPLETE.
“Over the past year we’ve hired a best-in-class team in Los Angeles to build and manage SOUNDS and we’re excited to share the first iteration today,” said Adell. “We believe that today’s music creators are looking for one destination to fuel their creativity, at an affordable price point. With our introductory pricing, many free and exclusive loops and samples, we are excited to share SOUNDS with them today.”