The brand has enlisted two bass legends to celebrate reaching the landmark while undergoing a significant period of expansion to its distribution business.
Billy Sheehan and Doug Wimbish will be on Rotosound’s NAMM stand (booth number 4602) at 1pm and 2pm respectively on Saturday January 27th of the show.
Sheehan is an American bassist known for his work with Talas, Steve Vai, David Lee Roth, Mr. Big, Niacin, and The Winery Dogs.
Wimbish is an American bass player, primarily known for being a member of rock band Living Colour as well as funk/dub/hip hop collective Tackhead. He has also performed as a session musician with artists such as The Rolling Stones, Mick Jagger, Depeche Mode, James Brown, Annie Lennox, and Barrington Levy.
Formed in 1958 by James How as a UK-based, family-owned and operated company, Rotosound has become an icon of the British music industry. The brand was championed early on by music icons like Jimi Hendrix, John Entwistle and Geddy Lee and Rotosound strings are synonymous with the British Tone. Rotosound is the home of legendary products such as Swing Bass 66 strings, created in collaboration with Who bassist, Entwistle.
Now run by James’ son Jason, the brand is sold in more than eighty countries across the globe.
“I’m so proud that the company my dad started way back in 1958 is not only still recognised and loved by musicians all over the world, and still manufacturing and innovating in the UK to his same exacting standards, but is also entering an exciting new chapter which will see us grow the business in new directions, finding yet more ways to excite musicians everywhere,” said How.
As well as success as a manufacturer, Rotosound has greatly expanded its distribution business over the last 12 months, taking on UK distribution for Dutch music distribution giant, The Music Alliance (TMA), with access to its full range of instruments and accessories, totalling more than 17,000 products.
Central to the offering is the online Parts Doctor which is a dealer-friendly way to order multiple parts for electric, bass, acoustic and classical guitars.