Furch Guitars has introduced its brand new logo. “intended to reflect the gradual development that the Furch instruments have undergone, especially recently” – the new design is a simple ‘F’ symbol.
Since the establishment of Furch, its logo has only changed twice. A yellow-black diamond shape, illustrating two reverse “F” letters, have decorated the head of the guitar since 1996. The last one was replaced by a handwritten Furch inscription in a pearl design. The longest used and currently well-established logo, in the shape of an elegant “F” symbol did not start appearing on the guitars until 2000.
This year, the logo underwent its third change. “Compared to the existing 17-year-old option, most of the original curves have been changed and the minor details have been fine-tuned,” said the guitar maker.
“Thanks to this change, the Furch logo appears lighter and clearer. The change in the logo symbolically reflects the continuous technological development and qualitative advantage of the Furch guitars in the field.”
Petr Furch, managing director of Furch Guitars, commented: “At Furch, we are continuously trying to improve many aspects of our guitars. For example, this year, we have introduced our fundamental improvements in the construction of the neck or our specially designed surface treatment. We are continuously improving the guitar’s resonance features. Our logo deserves the same care.
“With our team of designers, we were successful in shifting our logo to a higher level. We emphasised the importance of preserving the well-established F symbol, which I perceive as a fundamental visual element of our brand.”